Yes. Successful companies constantly pursue innovation. But nothing ground breaking, or disruptive -- because they just can’t get out of their success of the core products.
Microsoft is finding it hard to get into Search, but is milking the core OS/Office products
Google is finding it hard to get beyond the search. Look at Facebook, which is attracting talent from Google. If Google could invent, those folks would have been in Google and not moved to Facebook
I could go on with list of companies in all segments.
Is there a key to unlock their potential? I don’t think there is easy and clean way. Have you seen clauses from company that says "anything you innovate belongs to the company "? Which is fact of life, I agree. But, why doesn't it have any clause for rewards. This is definitely killing innovation from inside the companies.
May the companies have to reward the innovative employs one way or the other?
I’ll leave it to you to ponder further.
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